The University of Digital and AI Management (UniDAIM) has expanded its academic portfolio with the launch of three new general business administration programs: the Bachelor of Business Administration (BBA), Master of Business Administration (MBA), and Doctor of Business Administration (DBA).
Headed by Dist. Prof. Lewes Lim within the Department of Business Studies, the new programs complement UniDAIM’s existing specialized BBA, MBA, and DBA programs in Applied Digital Strategy and Applied AI Management. They give learners broader options to pursue business education while maintaining UniDAIM’s commitment to tuition-free, flexible, and technology-enabled learning.
The launch strengthens UniDAIM’s commitment to expanding access to business education for learners and professionals seeking flexible pathways for academic and professional development.