The Doctor of Business Administration (DBA) in Applied Digital Strategy at the University of Digital and AI Management (UniDAIM) is designed for senior professionals, executives, and entrepreneurs who want to master advanced leadership in the digital era. This terminal degree integrates rigorous academic research with hands-on strategic application, enabling learners to anticipate digital futures, lead responsibly with AI, and shape global digital ecosystems. This program goes beyond traditional business administration, focusing on digital foresight, ethical AI leadership, strategic investment, digital ecosystems, and organizational transformation. Learners engage in advanced research and practical projects that align with real-world industry challenges, ensuring both academic excellence and direct professional impact. The program culminates in a Capstone Project where students demonstrate mastery by conducting in-depth research and delivering an applied strategy or innovation that addresses pressing digital challenges in business and society.
To enroll in this program, you must meet the following admission criteria:
- Master’s degree or equivalent qualification.
- Proficiency in English (reading, writing, and communication)
- Access to a computer or smart device with Internet.
- Commitment to complete a self-paced, online program.
- Payment of the one-time administrative fee after acceptance.
At UniDAIM, we believe real-world skills matter more than memorizing facts for exams. That’s why we do not conduct traditional tests or written examinations. Instead, our assessments are designed to be practical, applied, and relevant to your career goals.
Our students are evaluated through:
- Reflections – personal and professional reflections that demonstrate growth and understanding.
- Research Projects – applying theory to solve real-world challenges.
- Practicums – hands-on, practice-based learning experiences.
Grades are awarded based on overall percentage scores and are accompanied by corresponding letter grades and remarks.
| Total % | Grade | Remark |
| 97 – 100 | A+ | Outstanding |
| 93 – 96.9 | A | Excellent |
| 90 – 92.9 | A- | Very Strong |
| 87 – 89.9 | B+ | Very Good |
| 83 – 86.9 | B | Good |
| 80 – 82.9 | B- | Fair |
| 77 – 79.9 | C+ | Weak |
| 73 – 76.9 | C | Marginal Pass |
| 70 – 72.9 | C- | Lowest |
| 0 – 69.9 | F | Fail |
To graduate from this program, you must complete and pass all the required modules. Upon graduation, you will receive a digital copy of your certificate and transcript, and you’ll also become part of our global alumni community.
UniDAIM is a tuition-free online university. To cover operational costs, we charge a one-time Administrative Fee of $1,500 which can be paid in installments of $150 per month over 12 months. Apart from this fee, UniDAIM does not charge any additional fees such as application, examination, or graduation fees.
