The Bachelor of Business Administration (BBA) in Applied Digital Strategy at UniDAIM is designed for future-ready leaders who want to harness technology, marketing, and strategic thinking to drive business transformation. This fully online, practice-oriented program combines foundational business education with cutting-edge digital tools, AI-driven insights, and strategic planning frameworks. By the end of the program, students will not only master core business principles but also apply digital strategies that enhance customer engagement, optimize operations, and deliver measurable growth. Graduates will emerge as professionals equipped to innovate, lead, and execute in a digital-first economy.
To enroll in this program, you must meet the following admission criteria:
- A high school diploma or equivalent qualification.
- Proficiency in English (reading, writing, and communication)
- Access to a computer or smart device with Internet.
- Commitment to complete a self-paced, online program.
- Payment of the one-time administrative fee after acceptance.
At UniDAIM, we believe real-world skills matter more than memorizing facts for exams. That’s why we do not conduct traditional tests or written examinations. Instead, our assessments are designed to be practical, applied, and relevant to your career goals.
Our students are evaluated through:
- Reflections – personal and professional reflections that demonstrate growth and understanding.
- Research Projects – applying theory to solve real-world challenges.
- Practicums – hands-on, practice-based learning experiences.
Grades are awarded based on overall percentage scores and are accompanied by corresponding letter grades and remarks.
| Total % | Grade | Remark |
| 97 -100 | A+ | Outstanding |
| 93 – 96.9 | A | Excellent |
| 90 – 92.9 | A- | Very Strong |
| 87 – 89.9 | B+ | Very Good |
| 83 – 86.9 | B | Good |
| 80 – 82.9 | B- | Fairly Good |
| 77 – 79.9 | C+ | Above Average |
| 73 – 76.9 | C | Average |
| 70 – 72.9 | C- | Below Average |
| 67 – 69.9 | D+ | Weak |
| 63 – 66.9 | D | Poor |
| 60 – 62.9 | D- | Lowest |
| 0 – 59.9 | F | Fail |
To graduate from this program, you must complete and pass all the required modules. Upon graduation, you will receive a digital copy of your certificate and transcript, and you’ll also become part of our global alumni community.
UniDAIM is a tuition-free online university. To cover operational costs, we charge a one-time Administrative Fee of $1,000 which can be paid in installments of $100 per month over 12 months. Apart from this fee, UniDAIM does not charge any additional fees such as application, examination, or graduation fees.
